LL Cool J is currently buying crypto start-ups.
The rap artist and business owner is component of a flashy lineup of restricted companions backing North Island Ventures’ freshly exposed $72 million VC fund.
Helmed by Glenn Hutchins, founder of $39 billion exclusive equity company Silver Lake Partners, backers consist of heavyweights like hedge fund manager Paul Tudor Jones; Josh Harris, founder of Apollo Group; and previous PepsiCo Chief Executive Officer Indra Nooyi.
The brand-new VC fund, whose founders are Hutchins’ child James Hutchins and previous Digital Currency Group financier Travis Scher, has actually been silently making VC financial investments in crypto and blockchain jobs given that very early in 2014.
Hutchins is something of a crypto OG having actually taken strong rate of interest back in 2015, in both cryptocurrency and blockchain modern technology, just as– unlike several of his peers back then.
“Some people might see this story and think Glenn Hutchins is jumping on the bandwagon,” Travis Scher informed CoinDesk in a meeting. “The truth is that Glenn was one of the earliest very established leaders from the finance community to get behind this technology.”
In enhancement to Dapper Labs (the firm behind the brand-new Flow blockchain and rising NFT video game NBA Top Shot), North Island has actually purchased carbon-credit monitoring system Nori and blockchain interoperability application Axelar.
Quite a couple of stars consisting of some rap artists, obtained associated with blockchain jobs throughout the ICO boom of 2017. This time around it’s a much more calculated method, claims Scher.
“I would say that pitching LL Cool J about our fund was a surreal experience,” statedScher “I think people across a variety of industries, including entertainment, are curious about what opportunities this technology presents for them.”
UPDATE (Feb 4, 16:35 UTC): Adds remarks from North Island Ventures Managing Partner Travis Scher.