Blockchain Startup Swash Raises $4M to Make Data Monetization Click


Swash, a blockchain startup that enables web customers to personal their knowledge and earn cash from it, raised $4 million in a funding spherical led by KuCoin, Outlier Ventures and Streamr.

The funding spherical, which was introduced Monday, will drive the Swash data-monetization browser extension and assist develop a “Data Union” market protocol. Swash additionally plans to introduce a line of information science and developer instruments later this yr in order that builders and companies can construct on prime of the platform.

Giant web corporations like to hoard knowledge, which has been known as the crude oil of the digital economic system. Tools just like the Swash browser extension, which the corporate says is utilized by 64,000 folks, let customers take management of their knowledge and obtain a passive (if meager) revenue from it.


User adoption for the extension over the previous a number of months has been greater than anticipated, in accordance to Swash Chief Marketing Officer Chloe Diamond.

“It means our mission resonates with everyday people. It takes a couple of minutes, and once you’ve installed the browser application, it basically captures your data while you use the internet,” Diamond stated in an interview.

Swash consumer knowledge is then aggregated right into a Data Union, the place patrons – starting from promoting and advertising companies to hedge funds – should buy it. The earnings are distributed to the Data Union members.

A SWASH token will quickly be launched to deal with these types of transactions, amongst different issues, Diamond stated, however for now, it’s paid utilizing Streamr DATA tokens, an early associate of Swash.

“Until deciding to do this ecosystem expansion, it didn’t make that much sense for us to have a SWASH token, whereas now it does,” Diamond stated. “Obviously, timing depends on things like the launchpad exchanges, but it will be this year.”

SWASH token

In addition Streamr, Swash has been working intently with Ocean Protocol, a decentralized knowledge market infrastructure agency, notably on the business-to-business and knowledge science aspect of issues.

“We see that the mission of Swash aligns very closely with Ocean,” Ocean Protocol founder Bruce Pon, who can be an adviser to Swash, stated in a press release, including:

“It’s about getting people’s data in a way that has their consent and has the conditions of how they feel comfortable to share the data while providing an economic incentive for them to do so.”