Coinbase and the National Basketball Association (NBA) are teaming up on a multiyear partnership, the publicly traded crypto change stated Tuesday.
The deal extends to the Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League and USA Basketball.
“As part of the partnership, we will create interactive experiences to engage with the NBA and WNBA’s incredible community and athletes around the world,” Coinbase Chief Marketing Officer Kate Rouch stated in an announcement.
It’s one other step into the crypto universe for the North American basketball league. A partnership cope with Dapper Labs on NBA Top Shot kicked off non-fungible token (NFT) mania earlier this 12 months.
The NBA’s tie-up with Coinbase is harking back to Major League Baseball (MLB) inking a cope with crypto change FTX that went reside in July.
A Coinbase spokesman stated the change isn’t commenting past what’s within the launch.
The information comes only a week after Coinbase introduced the discharge of its personal NFT market, which at present has greater than two million customers on its waitlist.