Colnago Turns to Blockchain to Counter Bicycle Theft


Bike producer Colnago plans to use blockchain expertise to counter theft and counterfeiting.

  • The Italian firm would be the first bicycle producer to hyperlink its merchandise to a distributed ledger, in accordance to an announcement Thursday.
  • Blockchain expertise will probably be used to present prospects with proof of validity and possession to fight theft and counterfeiting on all Colnago frames beginning subsequent yr.
  • Colnago has partnered with Italian tech agency MyLime, the developer of a radio-frequency ID tag linked to the bike body and, by extension, its digital passport that’s linked to the blockchain.
  • The innovation will debut Sept. 26 with the bike ridden by 2020 and 2021 Tour de France winner Tadej Pogačar on the UCI Road Racing World Championship in Belgium.

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