Consultants Are Entering the Metaverse – Literally

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Animoca-owned metaverse The Sandbox is heralding the arrival of the fits: on this occasion, consulting agency PwC Hong Kong.

The Sandbox team said Thursday that the enterprise consultancy purchased some LAND, digital actual property represented as a non-fungible token (NFT). A PwC Hong Kong consultant wouldn’t specify which plot it purchased or for a way a lot. Recent gross sales have seen LAND go for about $10,000 a pop, according to blockchain data.

It’s half experiment, half forward-thinking enterprise play for PwC as manufacturers from Nike to Facebook hitch their wagons to what some see as the inevitable subsequent step of being Very Online.

“We will leverage our expertise to advise clients who wish to embrace the metaverse on the full range of challenges presented by this emerging global digital phenomenon,” PwC Hong Kong Partner William Gee stated in an announcement.

For all the pleasure, metaverses stay exceedingly area of interest by way of person numbers. According to data site DappRadar, The Sandbox welcomed simply 4,500 customers (or distinctive pockets addresses interacting with the decentralized software, or dapp) in the previous 30 days.

That hasn’t stopped digital prospectors from organising store ought to the hordes begin arriving en masse quickly.

“The metaverse is open for business,” The Sandbox COO Sebastien Borget stated in an announcement. “We welcome PwC Hong Kong to experience how The Sandbox fosters new immersive experiences and ways for brands to connect with customers.”

Read extra: Under Armour Steps Into the Metaverse With ‘Wearable’ Steph Curry Sneakers

LAND gross sales have seen a gentle uptick in gross sales since late October, or roughly when Facebook rebranded to Meta.

The native token of The Sandbox, SAND, has additionally ridden the wave of shopper curiosity – spiking from about 80 cents previous to the Facebook announcement to an all-time excessive of $8.40 on Nov. 25.

SAND was buying and selling at $6.01 at press time, up 14% in the previous 24 hours, in line with the information web site CoinGecko, with the PwC information showing to contribute to the spike in worth.