Dapper Labs Acquires Influencer Platform Brud, Launches Unit Focusing on DAOs


Non-fungible token (NFT) powerhouse Dapper Labs has acquired the influencer platform Brud and is launching a brand new enterprise dubbed “Dapper Collective” that may focus on serving to communities construct decentralized autonomous group (DAOs) by way of its Flow blockchain.

  • No phrases have been disclosed, however the compensation was all equity-based, in keeping with Dapper, the corporate behind the favored NBA Top Shot NFT market.
  • The Dapper Collective unit will likely be led by Brud CEO Trevor McFedries.
  • Brud is a well-known start-up behind the fictional digital superstar Lil Miquela, in addition to social DAO Friends with Benefits, whose token has a market cap of just about $77 million.
  • McFedries and his crew will work with unique IP and on-line platforms to introduce methods to transition creators and customers into homeowners, giving them larger potential to affect and share their tales with the world, in keeping with Dapper.
  • “We believe decentralization of these communities through DAOs really strengthens the content that they will produce,” Amanda Schwartz, vice chairman of operations and technique at Dapper Labs, advised CoinDesk.
  • Schwartz added that McFedries and his crew will develop a method and roadmap for “developing tools we will offer to creators’ platforms of all kinds within the Flow ecosystem.”

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Additional reporting by Nelson Wang