Media mogul and erstwhile wine blogger Gary Vaynerchuk bought a doodle of an elephant at Christie’s as we speak for $412,500.
“Empathetic Elephant,” which outsold works by Andy Warhol, Jackson Pollock, Alice Neel, Wayne Thiebaud, George Condo and extra, was a part of the idea for Vaynerchuk’s VeeFriends NFT assortment – a set of tokens tied to animal-themed collectibles on the Ethereum blockchain.
Although these drawings marked the start of Vaynerchuk’s non-fungible token mission, the Christie’s heaps don’t truly come bundled with NFTs; these are simply the pen-and-ink doodles he used as fashions for the picture information.
shopper conduct shifts on a regular basis, a easy historical past lesson will present you what number of thought Jackson Pollock and a lot of his contemporaries had been foolish, not artwork and far more… we get to all relive histroy collectively, as we speak, as we enter the digital possession period https://t.co/WL9CEJjyAS
— Gary Vaynerchuk (@garyvee) October 1, 2021
Vaynerchuk stated his doodle’s outselling so many outstanding artists was each “uncomfortable” and “humbling.”
“It’s almost an out-of-body experience,” he instructed CoinDesk in an interview. “I’m less worried about me, in that equation, and more thinking about how lucky I am to be in this moment in time when the world is changing.”
Since launching VeeFriends in May, Vaynerchuk has grow to be a outstanding influencer within the NFT area. The lowest listed price for a VeeFriend stays over $50,000, and ONE37pm, considered one of Vaynerchuk’s media properties, has pivoted considerably forcefully to NFT protection.
And as with different main NFT collections (assume Bored Ape Yacht Club), VeeFriends aspires to be greater than a automobile for hypothesis; the thought is that once you purchase right into a token, you’re shopping for right into a neighborhood. Next 12 months Vaynerchuk plans to host a convention completely for VeeFriends token holders.
Over the cellphone, he added that he additionally purchased a Warhol drawing, “Dollar Sign,” at as we speak’s sale.
“It was more important to me that [VeeFriends] came from me – the provenance – than hiring a great digital artist to collab with me,” Vaynerchuk stated, including:
“I thought it made for a really cool crossover situation. And that’s exactly what happened today. There was another element that was unique to this project that other projects didn’t have, and you can’t even imagine how I feel right now that the market agreed.”
At a separate sale this morning, Christie’s auctioned off a set of 30 “Curio Cards” NFTs for 393 ETH, or round $1.3 million.