Luxury Fashion Group OTB to Join Louis Vuitton Parent LVMH in Aura Blockchain Consortium


Italy’s OTB Group, the proprietor of vogue manufacturers Diesel, Jil Sander and Viktor & Rolf, is the newest luxurious items firm to be a part of the Aura Blockchain Consortium.

  • In April, Louis Vuitton’s mother or father agency, LVMH, Prada and Richemont-owned Cartier unveiled the Aura Blockchain Consortium, a community developed in partnership with ConsenSys.
  • OTB Group is the newest to be a part of luxurious manufacturers, together with Bulgari, Cartier, Hublot, Louis Vuitton, Hennessy and Prada, in tackling counterfeit items via a blockchain-based seal of authenticity referred to as Aura.
  • Aura Blockchain Consortium mentioned it has developed a roadmap for a lot of technical tasks that features coming into the non-fungible token (NFT) marketplace for luxurious manufacturers.
  • Another undertaking dubbed the “Aura Light” will contain a software-as-a-service (SaaS) platform for manufacturers that need to take part in Aura.
  • “OTB believes that the luxury and fashion world will coexist and merge physical and digital products. The team is already well advanced on its Digital Evolution Roadmap. With this mindset and actions, OTB is an ideal founding member to join in with us on the Aura journey,” mentioned Daniela Ott, secretary normal of the Aura Blockchain Consortium.

Read extra: Louis Vuitton, Cartier, Prada to Use Bespoke Blockchain to Tackle Counterfeit Goods