Take Spotify. With practically 400 million lively customers, half of these paying, it’s by far probably the most broadly adopted and common music streaming service. There are round 8 million artists on Spotify who struggle for consideration each day, solely to be overpowered by extra famend counterparts like Taylor Swift, Billie Eilish and Kanye West. It’s a difficult panorama for any artist in the event that they aren’t on the prime, particularly when artists aren’t in a position to wholly seize the proceeds from their work. “Rights holders” on Spotify pocket as much as 70% of streaming income, and for probably the most half rights holders are usually not really the artists.