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Staples Center Name Change Tops List of Crypto Sports Sponsorship Deals

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Crypto.com made headlines Wednesday when it purchased the naming rights to the enduring Staples Center, house to the Los Angeles Lakers and Los Angeles Clippers of the National Basketball Association and the Los Angeles Kings of the National Hockey League. The 20-year deal was price $700 million, sources inform CoinDesk and the LA Times, making it probably the most profitable naming rights deal in historical past.

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