Under Armour Steps Into the Metaverse With Stephen Curry Wearable Sneaker NFT

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With this primary NFT drop, Under Armour follows its two largest rivals, Nike and Adidas, into the world of digital collectibles. Germany’s Adidas not too long ago partnered with Bored Ape Yacht Club on a metaverse sneaker undertaking, and earlier this month, Beaverton, Ore.-based Nike acquired digital sneaker firm RTFKT.